The obvious desire for betterment that has been sustained and developed over the last 10 years, shows no sign of abating – the service ambition is simply to be the best.
Any team that is able to secure the strength of backing for SC2 Rhyl that you achieved is clearly doing something very right.
You have created a particularly good hybrid in Denbighshire, which captures the good social objectives of what municipal provision should be about, whilst delivering it in a way that is not very different to the approach taken by the private sector in terms of commerciality. This is not easily achieved and frankly, I do not see it often in either my day to day job, through my networks or in connection with my association with CIMSPA. I think that I would characterise what you do as measured entrepreneurship! This means that you are prepared to take calculated risks in pursuit of service improvement, and from what I have seen, it has been a success.