The one-of-a-kind Ninja TAG installation at SC2 in Rhyl has been the springboard for local business, Play Revolution, to secure more exciting projects all over the world.

SC2, the new £15m waterpark and adventure centre on Rhyl Promenade, boasts the largest Ninja TAG arena in the UK and the 1st Junior Ninja TAG (for under 8’s) in the world. Ninja TAG is described as Ninja Warrior meets Total Wipeout and challenges adrenaline seekers young and old to test their own strategy, speed, agility and bravery, whilst promoting fun, fitness and competition.

This exciting new visitor attraction was opened last April by Denbighshire County Council and Denbighshire Leisure, and has now welcomed over 150,000 visitors through its doors. This includes 10,000 a week through the peak summer season and over 1,000 people every week over the Winter period, with Ninja TAG proving a prefect activity for a rainy day.

Play Revolution, a supplier on the UK Leisure Framework; a £750m framework managed by Denbighshire Leisure and hosted by Denbighshire County Council; has continued to go from strength to strength since installing Rhyl’s Ninja TAG arena.

Owner of Play Revolution, Andy Edwards, from Ruthin, explained that he is delighted to be involved with Denbighshire County Council’s flagship project and said that Ninja TAG Rhyl was the catalyst for securing new projects around the World for his company.

He told us: “As a company TAG Active™  supply our products and services worldwide but we were particularly thrilled when the opportunity arose to provide one of our innovative TAG Active™ Arenas so close to our head office. Potential customers from around the world regularly visit our offices, and our manufacturing facility in Llay near Wrexham and now with the fantastic SC2 on our doorstep we can take them to see and experience, what is quickly becoming a truly iconic TAG Active™ destination location.

“From concept to completion, Denbighshire Leisure’s innovative approach, allowed us the freedom to design and create a truly unique TAG Active™ arena. An experience that has already been enjoyed by thousands players. In addition to generating valuable new business and attracting visitors to Rhyl, SC2 has facilitated the TAG Active™ brand in  generating new projects around the world and securing jobs for our talented, locally based workforce.”

In April 2019, Rhyl welcomed the opening of SC2, a £17 million development project, creating a modern, destination waterpark attracting hundreds of thousands of people every year.

Denbighshire Leisure is proud to have worked with a number of local businesses and suppliers at SC2 throughout the development, which is now the centrepiece of Denbighshire County Council’s waterfront development programme in Rhyl.

Managing Director of Denbighshire Leisure Ltd, Jamie Groves, said: “There has been an exciting buzz around SC2 and Ninja TAG since we open last Spring and we are thrilled to have worked with Play Revolution and TAG Active, a company local to us. Working with local businesses is very important to us and it’s fantastic that TAG Active are now able to use Ninja TAG in Rhyl to showcase their amazing product to the rest of the World. SC2 is a first class attraction for the whole of the North Wales coast and we are extremely proud to have brought this facility to Rhyl.”

The construction of SC2 forms part of a wider waterfront regeneration project by Denbighshire County Council which also includes development of high quality restaurant at the Pavilion Theatre, and new developments from national hotel and restaurant chains. SC2 has been funded by Denbighshire County Council with contributions from Rhyl Town Council and Welsh Government.

Bobby Feeley, Denbighshire County Council’s Cabinet member for Wellbeing, said: “The opening of SC2 and Ninja TAG last Spring is an exciting chapter for the town for its community. Rhyl’s waterfront is undergoing a huge period of change and the scale of investment in our town is to be applauded. The SC2 project has been the catalyst for further investment in Rhyl, bringing new business to Rhyl and working with local businesses from across North Wales.”