DLL launch brand new state-of-the-art gym and ground breaking technology at Club Nova
Members at DLL will be able to enjoy an exciting new elite fitness experience as a new gym utilising ground breaking technology launches at Club Nova, Prestatyn.
The exciting new gym, located within DLL’s leading attraction Nova, Prestatyn has undergone a complete transformation , to motivate and inspire members. New modern lighting features, luxurious new changing rooms and the very latest equipment and technology bringing members the opportunity to train like elite athletes.
Together, DLL and partner Technogym have delivered a new era of fitness to Club Nova, bringing a range of the very latest cutting edge equipment, completely transforming the existing facilities and delivering a fresh new space and motivating environment for its members. Following its transformation, the new gym now includes exciting extensions of the current lines of Technogym Pure Strength and Excite Live equipment.
This investment marks the second major development of the Nova attraction in only two months, following on from the launch of its new Beach Shack and continues to highlight the attraction’s reputation as a destination in its own right.
Jamie Groves, DLL MD said “We are confident that members at Nova will be inspired by the new equipment and very latest technology available to them at Club Nova! As always, our members are enjoying unparalleled quality and value, and our commitment to investing in our facilities remains a key priority. The upgrade at Club Nova brings a whole new level of training and workout opportunities to our members and of course, our friendly team of instructors are ready to help everyone get the best out of their workout. To complement the fantastic gym facilities, we have also launched our brand new Nova Classic membership – the perfect opportunity to join Club Nova with amazing value for money!”
Recipe book created in Denbighshire and NE Wales partnership for Refugee week
A recipe book has been created as part of resettlement project in North Wales, bringing together families from diverse backgrounds to share recipes and experiences.
DLL Community Arts team has collaborated with DCC Resettlement Team and North East Wales Community Cohesion team with grant support from Arts Council of Wales’s Arts, Health and Wellbeing Lottery funding to create a recipe book called From the World to Wales.
This cookbook celebrates connections through food, bringing people together, sharing memories, traditions and stories across generations and cultures. The book was created by families who have made their home in Wales and the recipes reflect the diversity of our community. Each dish tells a story of home, journeys, and new beginnings.
The families worked with artist Jude Wood over three months sharing stories and creating artwork and recipes for the book, inviting people to explore new flavours and experience the cultures and traditions behind every meal.
Jamie Groves, Managing Director of DLL, said: “Food brings everyone together and is great way to share experiences, cultures and stories across generations. This cookbook was developed as part of a resettlement project in North Wales, bringing together families from diverse backgrounds to share recipes and experiences. The project created opportunities for people to connect, build confidence, and celebrate their heritage. Together, this collection highlights the strength and diversity of the community and the power of food to bring people together.”
Ann Lloyd, Head of Adult Social Care and Homelessness said: “This project highlights the heart of the resettlement work we do in Denbighshire – helping people feel welcomed, connected and valued in their communities. ‘From the World to Wales’ is a powerful celebration of culture, resilience and shared experiences, and I’m proud to see such a meaningful collaboration bring people together in this way.”
Refugee Week this year runs between 15-21st June and is the world’s largest arts and culture festival celebrating the contributions, creativity and resilience of refugees and people seeking sanctuary.
Established in the UK in 1998, Refugee Week takes place every year around World Refugee Day (20th June) and has since grown into a global movement with over 2 million participants, across over 20 countries.
Elevate, the UK’s largest fitness and physical activity trade event, is taking place this week and in a forum which shapes the future of these important topics, we are proud to share that our Managing Director, Jamie Groves, is speaking on the panel today.
Elevate, the UK’s largest fitness and physical activity trade event, is taking place this week and in a forum which shapes the future of these important topics, we are proud to share that our Managing Director, Jamie Groves, is speaking on the panel today.
Jamie was invited to discuss “Local soul, national scale – building club identity as part of a national franchise or fitness group”, alongside Rebecca Douglas of the Well Crowd, Sarah Townend of Snap Fitness, and Graham Payne of Bird & Bird.
This year’s event, which runs on 17th & 18th June, marks 10 years of Elevate, a decade of bringing together the people who keep the UK moving! From independent gyms to the major public and private UK chains, from performance coaches, sports therapists, and healthcare professionals to policy makers and the sector’s future leaders, Elevate is the place for anyone looking for information on fitness, physical activity and sports therapy.
DLL reaches GO Awards 2026 finals following success of National UK Leisure Framework
DLL’s hugely successful national UK Leisure Framework has been named as a finalist in the 2026 GO Awards, which celebrate smart and effective procurement initiatives.
The UK Leisure Framework which is managed by DLL, and delivered by development partner Alliance Leisure, has been named as a finalist in the Collaborative Procurement Initiative category at the awards on Thursday 18th June in Liverpool. This category recognises the increasing importance of collaboration in public procurement and the benefits that can be realised by working together.
The Framework offers business solutions for major leisure projects including the design, refurbishment, construction and development of leisure centres, theatres, recreation facilities and sports facilities across the UK. Through the Framework, DLL is influencing national leisure agendas and helping local authorities, education providers, and public bodies deliver better outcomes for their communities.
John Leaver, Marketing & Frameworks Director, Alliance Leisure, said “We’ve got our fingers crossed for the awards night in Liverpool and being selected as a finalist is acknowledgement of the tremendous collaborative working our partners bring to every project. The UK Leisure Framework exists to transform the health and wellbeing of local communities across the UK, and the GO awards will help showcase the success that the Framework has had.”
Jamie Groves, Managing Director, DLL said “Over recent years, the UK Leisure Framework has helped deliver 206 completed projects, totalling £313 million with a further £250 million of developments committed. These have included some fabulous transformations of sports facilities across the UK public sector. At DLL, we are very proud of the impact the Framework has had on the leisure industry and through its success, the opportunities it has brought to people across the UK, who are able to improve their health and wellbeing at these fantastic facilities. We are incredibly pleased to have been named as finalists at the GO Awards, particularly in light of the incredibly high standards and are looking forward to a fabulous evening”.
Ruthin Craft Centre awarded DVSC Volunteer Award for Promoting Welsh Culture & Heritage
DLL is celebrating after Ruthin Craft Centre has been awarded the 2026 Denbighshire Voluntary Services Council (DVSC) award for Promoting Welsh Culture & Heritage.
The team at Ruthin Craft Centre received the award in a ceremony held at Ruthin Craft Centre on Friday 5th June, for establishing their Volunteer Gallery Invigilation Scheme as part of the CELF National Contemporary Art Gallery for Wales initiative.
Ruthin Craft Centre is one of nine galleries across Wales who were selected to be part of the prestigious scheme, which is a method of ensuring the national collections of contemporary art in Wales can be enjoyed by everybody. Through an extensive loans programme from the National Museum in Cardiff and the National Library in Aberystwyth, collections are showcased at different venues across Wales, allowing people to explore the collections within their own localities.
The Volunteer Gallery Invigilation scheme was introduced in March 2025 to assist with CELF exhibitions throughout the year. Invigilators create a warm and welcoming atmosphere for visitors, ensure they have any resources or information relating to the exhibition, keep a watchful eye over artwork and exhibition materials, and record visitor feedback.
The DVSC hosts their annual Volunteer Awards to celebrate the dedication and impact of volunteers across the county. The awards also help to celebrate Volunteers Week, which takes place during the first week of June, and highlight the hard work of individuals who contribute to their local communities.
Jamie Groves, DLL Managing Director said “DLL has always been committed to providing the best possible customer experience to anyone visiting our venues, and Ruthin Craft Centre is no exception. The invigilator programme has proved to be extremely successful at raising awareness and increasing understanding of the Arts and the standard of commitment from our volunteer invigilators has exceeded our expectations on all fronts. We are very proud to receive this DVSC award, as our invigilators are such an excellent example of the benefits volunteers can bring to any organisation.”
Swim safely this summer with DLL Swim Academy
DLL (Denbighshire Leisure Ltd) is promoting safe swimming this summer by encouraging parents to enrol their children in the DLL Swim Academy.
DLL are supporting RLSS’s Drowning Prevention Week campaign which runs 13-20th June, and which provides crucial water safety advice for young people and give them skills and knowledge to enjoy water safely.
Through the Swim Academy, DLL offers swimmers a fun and comprehensive programme of lessons, from babies to adults and has something for all abilities. DLL expert instructors deliver engaging lessons that follow the Swim Wales Learn to Swim programme, ensuring a fun, safe, and supportive environment for all ages. Anyone enrolled in the Swim Academy they also receive free swimming at any public swimming session at DLL pools – the perfect opportunity to improve fitness and practice skills!
Jamie Groves, Managing Director, DLL said “One of the most important life skills is learning to swim. Swimming is not only fun, but a great form of exercise with lots of benefits for both physical and mental health. Summer is a great time to enjoy the water, whether it’s at your local pool or outdoors in the sea, rivers or lakes whilst on holiday. Learning to swim is a hugely important life skill and at DLL we have a very successful Swim Academy, with fantastic, friendly instructors. No matter what age or ability you are, we can help improve your swimming skills and make lessons fun! There’s nothing more enjoyable than a day at the beach, and especially with our proximity to the beautiful North Wales’ coast. Enjoying the water safely is extremely important, and the DLL Swim Academy is the perfect way to learn!”
For more information about the Swim Academy, see the DLL website https://denbighshireleisure.co.uk/dll-swim-academy/ or email swim@dll.co.uk
One year celebration of power assisted fitness at Club Rhyl brings exciting new offer to members
DLL are celebrating the one year anniversary of their popular power assisted exercise technology brand ‘Assist Fit’ at Club Rhyl, with the launch of a range of new memberships starting from only £9.99 per month.
Assist Fit, which is located at Club Rhyl, is designed to be the perfect solution for those living with long term conditions and those who do not feel ready for a traditional gym environment. Power assisted exercise technology is safe for all abilities, as users do not need to provide the motive force to overcome inertia. There are no weight stacks to control, just safe and effective technology, providing active assisted range of motion for end users. Using Assist Fit can help to build confidence and help members to potentially progress to further activities in the future. For members looking for a low impact, full-body workout, Assist Fit provides the perfect ‘helping hand’ to get their strength back.
To celebrate the success of Assist Fit, DLL is launching three new memberships, including a Couples membership and a weekend membership. Memberships start at £9.99 and are available from 8th June.
In its first year, Assist Fit has proved hugely popular within the local community, providing not only positive health benefits, but also an opportunity to socialise with other members. Over the intial twelve months, feedback from users has been exceptional, with many visiting regularly and finding the gym a comfortable and accessible space, allowing them to engage in regular exercise and create positive behaviour changes.
Jamie Groves, DLL MD said “DLL has always been committed to bringing leisure offers to its members aimed at helping improve fitness, health and mental wellbeing within our communities. Assist Fit is designed to focus on customers with specific fitness needs, and for whom our gym environment is not currently suitable and we have been extremely pleased to hear of the positive benefits Assist Fit is bringing to our members. Even more positive, is the fantastic community that has been created within the Assist Fit environment. To extend this even further, we have created three new membership categories specifically for Assist Fit, and hope to bring the positive benefits of this fantastic technology into the lives of even more people.”
Full details of the new memberships are available on the DLL website. Free taster sessions are available for anyone interested in trying Assist Fit, to book contact Club Rhyl on 01824 774871.
Thousands celebrate the sun with DLL as summer gets off to a sizzling start
Thousands of locals and visitors celebrated the sun with DLL last week, as summer finally arrived with a week of sizzling weather.
SC2’s Splash Pad opened for the summer season over the Bank Holiday weekend, and with temperatures soaring sessions throughout the week were a sell out! The popular splash area provided the perfect place to cool off, let the little ones burn off some energy while the adults kicked back and relaxed. Meanwhile the indoor Waterpark was also booming, with thousands loving the flumes and slides and enjoying the water!
DLL’s newly opened Beach Shack at Nova brought a nostalgic element of traditional beach fun to Prestatyn with its delicious range of Mario’s ice cream, Costa coffee and beach gifts. With everything you need for a day at the beach, the Beach Shack proved to be another DLL sell out!
The Active Communities team also had fun in the sun last week, delivering a range of outdoor community events across the county. A beach event in Rhyl was attended by lots of children and families who spent a beautiful sunny afternoon enjoying themselves taking part in beach games. The team also joined with partners (eg DCC Youth Services, DCC Play, Community Groups) to attend three community family sessions in Corwen, Ruthin and Denbigh, where they helped deliver outdoor activities eg cricket, football, tennis and cycling.
DLL’s Beach Hut restaurant and 1891’s Terrace, both renowned for their stunning beachfront locations and unbeatable views of the North Wales coast, were delighted to welcome customers looking for light bites, takeaway and delicious dining. Many customers relaxed and enjoyed the sunny weather or watched the sunset with a long cool drink. With a new Spritz menu on offer and a refreshed cocktail menu, Beach Hut’s stunning cocktail bar, Mojitos, opened for its first weekend of the year, and as always proved to be the ideal location to sample a fabulous range of cocktails and mocktails, featuring all the classics.
Jamie Groves, Managing Director at DLL, said: “When the sun is shining, there is nowhere better than on the North Wales coast! So whether you’re looking to enjoy family fun and games, enjoy a delicious meal, or to sit by the sea with a cocktail in hand, DLL have something for you! As always, the DLL team will be doing its best to deliver a summer to remember for everyone, so thank you for your support and we’re looking forward to seeing you at our venues again very soon!”
Thousands enjoy SC2 Rhyl waterpark and Splash pad across the Bank Holiday weekend
Thousands of children and families enjoyed the Splash Pad and waterpark at SC2 for the first weekend of the season in Rhyl, including over 500 free tickets given to residents and visitors as part of the DLL Local Loyalty offers.
With over 25 degree heat across the three days, the first weekend of the Splash Pad reopening for the summer season saw thousands of sun-seekers enjoying the outdoor splash pad over the Bank Holiday weekend.
DLL released 500+ free tickets online as part of their local loyalty offers, to welcome customers back to the outdoor SC2 Splash Pad on Saturday (23rd May). With the temperatures soaring, customers couldn’t wait to enjoy some family fun, and all the tickets were snapped up in less than 10 minutes.
Jamie Groves, Managing Director at DLL, said: “It was fantastic to see so many people enjoying the outdoor Splash Pad this weekend! Our team at SC2 worked really hard to get the Splash Pad up and running for the half term holiday and they love nothing better than seeing the whole area full of happy children and families having fun in the sun! We’re also looking forward to offering local residents free sessions after 4pm during the week. We know lots of people work during the day, and we want them to have an opportunity for fun with their families at the end of their day. Now the Splash Pad is open, we cannot wait to see more residents and visitors enjoying another fabulous Summer in Rhyl!”
SC2 Splash Pad will be open weekends and holidays until the end of the summer (weather dependent), with free sessions after 4pm daily aimed at local people working during the day. Tickets for the free sessions will be released at 9am each day and sessions can be booked online at www.SC2rhyl.co.uk.
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